POSTE : Lifecycle Marketing Specialist H/F DESCRIPTION : As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences. Let's talk about Responsibilities - Design and activate multi-channel lifecycle strategies that drive engagement and conversion. - Create targeted customer segments based on behavior, demographics, and engagement patterns, using data to drive relevance and personalization. - Activate automated, data-driven campaigns that deliver targeted messaging through email, SMS, WhatsApp, and other channels. - Create requirements for technical teams to build complex journeys, audience lists, and scripting for personalization. - Monitor and analyze lifecycle program performance, using insights to iterate and optimize strategies continuously. - Execute A/B tests to improve engagement and conversion rates and to learn more about customers. - Generate actionable insights from customer behavior data, identifying opportunities for improved segmentation and personalization. - Collaborate with business teams to understand high-level strategy and translate that into lifecycle strategies. - Report on campaign activity to stakeholders, participating in QBRs and other reporting rituals. - Ensure content and journeys comply with brand, privacy, and regional regulations (e.g., GDPR, HIPAA). Let's talk about Qualifications and Experience - 2+ years of experience in Lifecycle Marketing, CRM, or related fields. - High level of fluency in English ((written and spoken). - Strong knowledge of audience segmentation, targeting, and personalization techniques. - Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM systems. - Proficiency in data analysis, with the ability to translate insights into actionable strategies. - Experience in multi-channel campaigns including email, SMS, and WhatsApp. - Strong interpersonal skills to work cross-functionally and bridge marketing objectives with technical implementation. - Analytical mindset and experience with A/B testing, optimization, and reporting tools. - Understanding of GDPR and European marketing compliance standards with ability to apply approved processes for consent, data usage, and customer communications. OK, so what's next? Joining us is more than saying yes to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now Version Française Nous recrutons un(e) H/F Lifecycle Marketing Specialist pour nous rejoindre sur notre site de Saint-Priest. En tant que H/F Lifecycle Marketing Specialist, vous concevrez et optimiserez des parcours client multicanaux à toutes les étapes du cycle de vie. Grâce à la segmentation, l'analyse et l'automatisation, vous créerez des expériences personnalisées basées sur les données, visant à renforcer l'engagement et la conversion auprès des audiences B2C et B2B. Parlons des responsabilités : - Concevoir et activer des stratégies multicanales du cycle de vie pour stimuler l'engagement et la conversion. - Créer des segments de clients ciblés basés sur le comportement, les données démographiques et les modèles d'engagement, en utilisant les données pour renforcer la pertinence et la personnalisation. - Lancer des campagnes automatisées et basées sur les données, diffusant des messages ciblés par email, SMS, WhatsApp et autres canaux. - Définir les besoins techniques pour la création de parcours complexes, de listes d'audience et de scripts de personnalisation. - Suivre et analyser les performances des programmes du cycle de vie, en utilisant les insights pour itérer et optimiser continuellement les stratégies. - Réaliser des tests A/B pour améliorer les taux d'engagement et de conversion, et mieux comprendre les clients. - Générer des insights exploitables à partir des données comportementales des clients, en identifiant des opportunités d'amélioration de la segmentation et de la personnalisation. - Collaborer avec les équipes métier pour comprendre la stratégie globale et la traduire en stratégies du cycle de vie. - Communiquer les résultats des campagnes aux parties prenantes, participer aux QBR et autres rituels de reporting. - Veiller �