Descriptif du poste: Description de l'entreprise Pennylane est une des FinTech à la plus forte croissance en France, et souhaite bientôt adresser le marché européen. En 5 ans d'existence, nous sommes parvenus à : Nous positionner sur le marché comme un éditeur de solution de comptabilité et de gestion financière innovant Lever un total de 225 millions d'euros, auprès d'investisseurs de renom, dont Sequoïa, le fonds phare de la Silicon Valley, connu pour avoir soutenu Google, Facebook, Airbnb, Stripe, Paypal et bien d'autres à leur début. Passer de 7 cofondateurs à une équipe de 800 collaborateurs, avec une note moyenne de 4,6/5 sur Glassdoor et 94% des évaluateurs Glassdoor qui recommanderaient PL à leurs proches! Construire une équipe internationale composée de collaborateurs issus de 25 pays différents, avec une culture du télétravail très flexible Gagner la confiance de milliers d'utilisateurs et obtenir d'excellents retours  Déjà plus de 500,000 TPE/PME et plus de 5000 cabinets d'expertise-comptable utilisent Pennylane en France ! Notre équipe Tech se compose d'environ 230 personnes (Ingénieurs Backend, Fullstack et Frontend, Engineering Managers et Senior Engineering Managers) Chaque ingénieur fait partie d'une squad dédiée à un périmètre spécifique du produit, sous la responsabilité d'un Engineering Manager et en étroite collaboration avec un Product Manager et un Product Designer. Chaque squad réunit toutes les compétences nécessaires pour concevoir, développer et livrer des fonctionnalités de bout en bout, en totale autonomie. Missions Are you looking to have an impact on the daily life of millions of entrepreneurs in France (and tomorrow in Europe)? Are you looking for a work environment that values trust, proactivity, and autonomy? Are our Engineering principles aligned with your vision? Then Pennylane is the right place for you ! Profil recherché: WHY this position is of utmost importance to reach our mission ? At the core of Pennylane's ambition to become the all-in-one financial hub for SMEs, the Financial Services track is scaling fast - launching new Pro Account features that are critical to our clients' success, and transforming how they manage payments, cash-in, employee expenses, short-term financing. To maximize adoption, revenue and business impact, we're looking for a Senior Product Marketing Manager who will own and orchestrate full-funnel GTM, feature activation and internal teams enablement for our Financial Services track.   Who you'll work with? You'll partner closely with: - Product Managers and Product Designers to scope launches, positioning and learning loops. - Data for measurement and experiment read-outs. - Brand for narrative coherence and asset quality. - Sales, Marketing, CS, Education to make every team "go-to-market ready". - You'll join the Pennylane PMM team: access to peer reviews and a community of practice to learn, share and scale. - You'll report to the Financial Services Group PMM (Déborah).   Your scope will include a couple of key responsibilities, including ⏬  - Own and orchestrate all GTM activities for feature launches (from scoping, stakeholder mapping, planning, execution to post-launch feedback and iteration). - Scale enablement and drive cross-team alignement: create playbooks, battlecards, pitch decks and training programs that make every customer-facing team "go-to-market ready", ensuring everyone knows what to pitch, to whom and how. - Ensure every launch translates into measurable adoption and revenue, with full-funnel tracking (acquisition ➔ activation ➔ adoption) and systematic feedback loop. - Challenge and improve existing GTM playbooks to fit a fast-scaling Financial Services track. Identify, analyze and solve blockers to adoption and revenue (acquisition friction, activation gaps, messaging issues, etc.).     WHAT you can expect from your life at Pennylane ? Within 1 month - You'll learn everything about our company, our teams and our vision. - You'll familiarize yourself with our Financial Services track, product, personas and GTM process. - You'll get a very deep knowledge of our Product organization, methods and culture.   Within 3 months - You'll have significant impact on the launch of at least 2 new launches. - You'll be able to "shape the way we work", by identifying gaps in current go-to-market strategies, process improvement opportunities and being driven by an "ROI-approach". - You'll start leveraging users and market insights to influence the Product roadmap and prioritization. - You'll foster evangelization of the Product Marketing function all across the organization.